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	<title>A Life Worth Losing</title>
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	<description>“He is no fool who gives what he cannot keep to gain that which he cannot lose.”</description>
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		<title>A Life Worth Losing</title>
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		<title>November Ministry Update</title>
		<link>http://trumanandamber.wordpress.com/2011/11/08/november-ministry-update/</link>
		<comments>http://trumanandamber.wordpress.com/2011/11/08/november-ministry-update/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 21:05:08 +0000</pubDate>
		<dc:creator>truman</dc:creator>
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		<description><![CDATA[Click here for a printable version.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=457&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Click <a title="November 2011 pdf" href="https://sites.google.com/site/trumanandamber/newsletters/PL_20111101.pdf?attredirects=0&amp;d=1">here</a> for a printable version.</p>
<p><a href="https://docs.google.com/viewer?a=v&amp;pid=sites&amp;srcid=ZGVmYXVsdGRvbWFpbnx0cnVtYW5hbmRhbWJlcnxneDo0OGVhZDc3ZWRkZTUwOTcz" target="_blank"><img class="aligncenter size-full wp-image-463" title="PL_20111101" src="https://trumanandamber.files.wordpress.com/2011/11/pl_20111101p1.jpg?w=584&#038;h=753" alt="Click to view PDF" width="584" height="753" /></a><a href="https://docs.google.com/viewer?a=v&amp;pid=sites&amp;srcid=ZGVmYXVsdGRvbWFpbnx0cnVtYW5hbmRhbWJlcnxneDo0OGVhZDc3ZWRkZTUwOTcz"><img class="aligncenter size-full wp-image-464" title="PL_20111101" src="http://trumanandamber.files.wordpress.com/2011/11/pl_20111101p2.jpg?w=584&#038;h=752" alt="" width="584" height="752" /></a></p>
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		<title>Latest Ministry Update</title>
		<link>http://trumanandamber.wordpress.com/2011/07/20/latest-ministry-update/</link>
		<comments>http://trumanandamber.wordpress.com/2011/07/20/latest-ministry-update/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 16:24:52 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Amber and I are at our biennial national staff conference in Fort Collins, CO for the next week and a half. Some big news was announced last night for Campus Crusade for Christ that you might have heard already on &#8230; <a href="http://trumanandamber.wordpress.com/2011/07/20/latest-ministry-update/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=450&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Amber and I are at our biennial national staff conference in Fort Collins, CO for the next week and a half. Some big news was announced last night for Campus Crusade for Christ that you might have heard already on Facebook or Twitter. In fact, Campus Crusade was a trending topic on twitter last night. As a teaser, you can check out an article in Christianity Today <a href="http://goo.gl/ZnnWg">here</a>. But more on that in our next update. In the meantime, here&#8217;s our update from June. I often try to time my sending out this email update when our hard copy should be hitting mailboxes, but I inevitably forget to actually send this email out. Thus, we find ourselves in the middle of July sending out our June update!</p>
<p>Amber and I are truly grateful for you. Your prayers and your support continue to impact our lives and those we minister to.</p>
<p>Thank You!</p>
<p>Truman and Amber</p>
<p>p.s. As usual, a printable version can be downloaded <a href="https://sites.google.com/site/trumanandamber/newsletters/PL_20110620.pdf?attredirects=0&amp;d=1">here</a><br />
<a href="https://sites.google.com/site/trumanandamber/newsletters/PL_20110620.pdf?attredirects=0&amp;d=1"><img src="https://us1.admin.mailchimp.com/_ssl/proxy.php?u=http%3A%2F%2Fgallery.mailchimp.com%2F8234f6bd33b101a6050609a33%2Fimages%2FPL_20110620p1.jpg" alt="Page 1" width="600" height="464" border="0" /></a></p>
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		<title>Friendship</title>
		<link>http://trumanandamber.wordpress.com/2011/06/30/friendship/</link>
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		<pubDate>Thu, 30 Jun 2011 17:21:59 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[posted by Truman]]></category>
		<category><![CDATA[Random Musings]]></category>

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		<description><![CDATA[&#8220;Reliable friends who do what they say are like cool drinks in sweltering heat &#8211; refreshing! Like billowing clouds that bring no rain is the person who talks big but never produces.&#8221; Proverbs 25:13-14 (The Message)  What kind of friend &#8230; <a href="http://trumanandamber.wordpress.com/2011/06/30/friendship/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=443&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://trumanandamber.files.wordpress.com/2011/06/feeding.jpg"><img class="aligncenter size-full wp-image-444" title="feeding" src="http://trumanandamber.files.wordpress.com/2011/06/feeding.jpg?w=505&#038;h=211" alt="" width="505" height="211" /></a>&#8220;Reliable friends who do what they say are like cool drinks in sweltering heat &#8211; refreshing! Like billowing clouds that bring no rain is the person who talks big but never produces.&#8221;<strong><br />
</strong>Proverbs 25:13-14 (The Message) </em></p>
<p><strong>What kind of friend are you?</strong></p>
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		<title>Making Room for God</title>
		<link>http://trumanandamber.wordpress.com/2011/06/23/making-room-for-god/</link>
		<comments>http://trumanandamber.wordpress.com/2011/06/23/making-room-for-god/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 17:35:40 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[posted by Truman]]></category>
		<category><![CDATA[Thoughts]]></category>

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		<description><![CDATA[excerpt from Walking WIth God by John Eldredge &#8220;Sometime earlier this year, I noticed I was drinking too often, or more precisely, drinking for the wrong reasons. I&#8217;d come home exhausted and frazzled from the day, and I&#8217;d turn to a glass of &#8230; <a href="http://trumanandamber.wordpress.com/2011/06/23/making-room-for-god/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=436&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>excerpt from <span style="text-decoration:underline;">Walking WIth God</span> by John Eldredge</em></p>
<p style="text-align:left;"><span style="color:#999999;">&#8220;Sometime earlier this year, I noticed I was drinking too often, or more precisely, drinking for the wrong reasons. I&#8217;d come home exhausted and frazzled from the day, and I&#8217;d turn to a glass of wine or a beer as a sort of refuge and relief, a way to find some peace. Some people use food. Or television. For me it was alcohol. And that&#8217;s not good. I began to see it as a reaching for joy &#8211; joy in a bottle, joy within my grasp. Yikes. This does not have a good future written on it.</span></p>
<p style="text-align:left;"><span style="color:#999999;">And so God gave me a kind of grace to give it up. To make room in my life for him. It was really that simple. I noticed that when I came home frayed and weary, what I wouldn&#8217;t do was simply take a few moments to be with God and ask him to comfort me, to be my refuge and peace. I decided to try that instead.</span></p>
<p style="text-align:left;"><span style="color:#999999;">And so something I&#8217;ve enjoyed over the years i gone now. And I have no idea if or when it will return. What I notice is a kind of spaciousness now in my soul in the evening. Room for God.&#8221;</span></p>
<p style="text-align:left;">I read this excerpt shortly after a conversation with some friends about drinking. I never experientially understood the statement, &#8220;I need a drink.&#8221; It made sense when I thought about people drinking away their troubles, translation &#8211; getting drunk. But when I hear people who I know don&#8217;t drink to the point of getting drunk say this, it didn&#8217;t make sense to me. I guess I&#8217;ve never experienced any kind of escape or calming comfort from a glass of wine or a beer.</p>
<p style="text-align:left;">But, I can TOTALLY identify to what Eldredge is talking about. But instead of a glass of wine or a beer, I turn to the TV or the 360. Instead of joy in a bottle, it&#8217;s joy in a box.</p>
<p style="text-align:left;">God, grant me the grace to give it up &#8211; to make room in my life for him. God, will <em>You</em> be my comfort, my refuge and peace.</p>
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		<title>His Love Never Quits</title>
		<link>http://trumanandamber.wordpress.com/2011/05/21/his-love-never-quits/</link>
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		<pubDate>Sat, 21 May 2011 18:59:05 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[posted by Truman]]></category>
		<category><![CDATA[Thoughts]]></category>

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		<description><![CDATA[I am not a writer. I do not enjoy writing. And honestly, I don&#8217;t think I have any thoughts or nuggets of wisdom worth sharing through a blog. It&#8217;s not that I don&#8217;t have my fair share of thoughts. My &#8230; <a href="http://trumanandamber.wordpress.com/2011/05/21/his-love-never-quits/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=425&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I am not a writer. I do not enjoy writing. And honestly, I don&#8217;t think I have any thoughts or nuggets of wisdom worth sharing through a blog. It&#8217;s not that I don&#8217;t have my fair share of thoughts. My wife will attest to that. Pretty much every conversation we have starts with me saying, &#8220;So, I was thinking&#8230;&#8221;</p>
<p>So, here&#8217;s a stab at sharing some of my thoughts through a medium I hate doing. (No one reads this anyway)</p>
<p>Since the end of February, Amber and I have pulled back from the mission field to focus our full time efforts on raising our financial support &#8211; which translates to Truman sending emails, making calls, and meeting with people, while Amber&#8217;s full time energy (and I mean FULL TIME energy) is spent making a baby.</p>
<p>Anyone who has been through pretty intense financial stress or has raised missionary funds knows that it&#8217;s pretty all-consuming. Needless to say, this is the reality of this season of life for us. And it&#8217;s HARD. <del>Sometimes</del> Often I wonder, will our support ever come in? God, don&#8217;t you hear our prayers? It&#8217;s YOUR work that we&#8217;re doing. Surely, You know that, right?</p>
<p>But I am thankful that I read this this morning:</p>
<p style="text-align:center;"><em>&#8220;Thank God! He deserves your thanks. His love never quits. </em><br />
<em>   Thank the God of all gods, </em><br />
<em>      His love never quits. </em><br />
<em>   Thank the Lord of all lords. </em><br />
<em>      His love never quits. </em></p>
<p style="text-align:center;"><em> <sup>4-22</sup> Thank the miracle-working God, </em><br />
<em>      His love never quits. </em><br />
<em>   The God whose skill formed the cosmos, </em><br />
<em>      His love never quits. </em><br />
<em>   The God who laid out earth on ocean foundations, </em><br />
<em>      His love never quits. </em><br />
<em>   The God who filled the skies with light, </em><br />
<em>      His love never quits. </em><br />
<em>   The sun to watch over the day, </em><br />
<em>      His love never quits. </em><br />
<em>   Moon and stars as guardians of the night, </em><br />
<em>      His love never quits. </em><br />
<em>   The God who struck down the Egyptian firstborn, </em><br />
<em>      His love never quits. </em><br />
<em>   And rescued Israel from Egypt&#8217;s oppression, </em><br />
<em>      His love never quits. </em><br />
<em>   Took Israel in hand with his powerful hand, </em><br />
<em>      His love never quits. </em><br />
<em>   Split the Red Sea right in half, </em><br />
<em>      His love never quits. </em><br />
<em>   Led Israel right through the middle, </em><br />
<em>      His love never quits. </em><br />
<em>   Dumped Pharaoh and his army in the sea, </em><br />
<em>      His love never quits. </em><br />
<em>   The God who marched his people through the desert, </em><br />
<em>      His love never quits. </em><br />
<em>   Smashed huge kingdoms right and left, </em><br />
<em>      His love never quits. </em><br />
<em>   Struck down the famous kings, </em><br />
<em>      His love never quits. </em><br />
<em>   Struck Sihon the Amorite king, </em><br />
<em>      His love never quits. </em><br />
<em>   Struck Og the Bashanite king, </em><br />
<em>      His love never quits. </em><br />
<em>   Then distributed their land as booty, </em><br />
<em>      His love never quits. </em><br />
<em>   Handed the land over to Israel. </em><br />
<em>      His love never quits. </em></p>
<p style="text-align:center;"><em> <sup>23-26</sup> God remembered us when we were down, </em><br />
<em>      His love never quits. </em><br />
<em>   Rescued us from the trampling boot, </em><br />
<em>      His love never quits. </em><br />
<em>   Takes care of everyone in time of need. </em><br />
<em>      His love never quits. </em><br />
<em>   Thank God, who did it all! </em><br />
<em>      His love never quits!</em></p>
<p style="text-align:center;">Psalm 136 (from The Message translation)</p>
<p style="text-align:left;">I&#8217;m thankful to be reminded of this truth. Is it still hard? Yes. We&#8217;re still not at full support. Do I feel good about needing to scramble to figure out a way to pay our bills so we don&#8217;t go into credit card debt? Do I feel good thinking about what&#8217;s going to happen in September when Hudson comes into this world, and our financial situation hasn&#8217;t changed?</p>
<p style="text-align:center;">But, (and it&#8217;s a big BUT) I am thankful that I have a Father whose love never quits.</p>
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		<title>Ministry Update</title>
		<link>http://trumanandamber.wordpress.com/2010/12/16/ministry-update-6/</link>
		<comments>http://trumanandamber.wordpress.com/2010/12/16/ministry-update-6/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 22:50:06 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[posted by Truman]]></category>

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		<description><![CDATA[This is our latest ministry update from the month of November. Amber and I are continually humbled by the privilege of bringing the gospel message to ethnic minority students in the Denver metro area. And all this is made possible &#8230; <a href="http://trumanandamber.wordpress.com/2010/12/16/ministry-update-6/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=417&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This is our latest ministry update from the month of November. Amber and I are continually humbled by the privilege of bringing the gospel message to ethnic minority students in the Denver metro area. And all this is made possible through your generous support and giving.</p>
<p>To download the printable version, click <a href="https://sites.google.com/site/trumanandamber/newsletters/PrayerLetter_101130.pdf?attredirects=0&amp;d=1" target="_blank">here</a></p>
<p>Humbly,<br />
Truman and Amber<br />
<img style="border:0 initial initial;" usemap="#map1" src="http://gallery.mailchimp.com/8234f6bd33b101a6050609a33/images/PrayerLetter_101130a.jpg" border="0" alt="November Update Page 1" width="520" height="672.5" /></p>
<map name="map1">
<area title="Printable Copy" shape="RECT" coords="42,41,214,62" href="https://sites.google.com/site/trumanandamber/newsletters/PrayerLetter_101130.pdf?attredirects=0&amp;d=1" alt="Printable Copy" target="_blank" />
<area title="email Truman" shape="RECT" coords="62,195,190,206" href="mailto:trumanlo@gmail.com" alt="contact Truman" target="_blank" />
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<p><img style="border:0 initial initial;" src="http://gallery.mailchimp.com/8234f6bd33b101a6050609a33/images/PrayerLetter_101130b.jpg" border="0" alt="November Update Page 2" width="520px" height="672.5" /></p>
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			<media:title type="html">November Update Page 1</media:title>
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			<media:title type="html">November Update Page 2</media:title>
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		<title>Life Options</title>
		<link>http://trumanandamber.wordpress.com/2010/11/12/life-options/</link>
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		<pubDate>Fri, 12 Nov 2010 17:40:35 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[posted by Truman]]></category>

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		<description><![CDATA[If you&#8217;ve been into a grocery store lately, or any time in the past 20 years, you&#8217;ll recognize that life is inundated with options. I want some Cheerios&#8230;do I get apple cinnamon? Banana Nut? Berry Burst &#8211; strawberry or triple &#8230; <a href="http://trumanandamber.wordpress.com/2010/11/12/life-options/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=410&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>If you&#8217;ve been into a grocery store lately, or any time in the past 20 years, you&#8217;ll recognize that life is inundated with options. I want some Cheerios&#8230;do I get apple cinnamon? Banana Nut? Berry Burst &#8211; strawberry or triple berry? Chocolate? Frosted? Fruited&#8230;Really??? I just want some Cheerios!!!!</p>
<p>This weekend, we have invited over 50 students &#8211; juniors and seniors who are mulling over options. Not about cereal, but about what&#8217;s next. What follows after graduation?</p>
<p>They will have the opportunity to hear messages concerning: <em>Discerning God&#8217;s Will, Surrender, A Heart for the Lost, and Transition.</em> They will be challenged to live their lives with a bigger purpose &#8211; a Kingdom purpose.</p>
<p>Will you join with us in praying these students will hear from God this weekend? Pray that they will check their idols at the door. Idols of self. Idols of pleasing parents. Idols of fear. Pray that students will walk away this weekend with a vision and a commitment to live their lives missionally.</p>
<p>Lastly, they will be challenged to consider joining Campus Crusade for Christ in some capacity. Joining full time staff, interning for a year, going overseas for a year, or even working part-time with CCC. If God is calling some of these students in this way, pray they will hear and obey the call.</p>
<p>But most importantly, pray that they will hear and obey the call to be ministers of reconciliation in what ever field they will be a part of!</p>
<p>Oh, one more thing&#8230; I will be emceeing this conference. Pray I don&#8217;t make a fool of myself.</p>
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		<title>What would you do?</title>
		<link>http://trumanandamber.wordpress.com/2010/11/08/what-would-you-do/</link>
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		<pubDate>Tue, 09 Nov 2010 04:21:40 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[posted by Truman]]></category>

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		<description><![CDATA[The other day, I was out running my typical grocery errand &#8211; aka partaking in Costco samples and a polish dog. However, this time, I was given something else &#8211; minor moral delimma. As I finished up, I wheeled my &#8230; <a href="http://trumanandamber.wordpress.com/2010/11/08/what-would-you-do/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=404&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://trumanandamber.files.wordpress.com/2010/11/shopping-cart.jpg"><img class="aligncenter size-full wp-image-407" title="shopping cart" src="http://trumanandamber.files.wordpress.com/2010/11/shopping-cart.jpg?w=372&#038;h=128" alt="" width="372" height="128" /></a><br />
The other day, I was out running my typical grocery errand &#8211; aka partaking in Costco samples and a polish dog. However, this time, I was given something else &#8211; minor moral delimma. As I finished up, I wheeled my cart passed the lady who pretends to check your receipt and puts her stamp of approval, the official highlighter scribble. As I got to my car and unloaded everything into my trunk, out of no where, I thought: &#8220;I wonder if they forgot to ring up this item?&#8221; Part of me didn&#8217;t want to check the receipt and preferred not knowing &#8211; even though I knew I would eventually see as I updated our budget when I got home. So instead, I did check my receipt. And of course, they did indeed forget to ring up the item. Well done, lady-who-pretends-to-check-your-receipt!</p>
<p>So this is where the moral question comes into play. Do I thank God for this sweet gracious blessing and head on home? Do I get out of my car and walk back into the store and tell them about the mistake? What would you do? Would your answer change depending on the type of store you were at? Or the cost of the item they forgot to ring up?</p>
<p>I&#8217;d love to hear your thoughts.</p>
<p>By the way, I did end up going back into the store to pay for the item.</p>
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		<title>Ministry Update</title>
		<link>http://trumanandamber.wordpress.com/2010/09/24/ministry-update-5/</link>
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		<pubDate>Sat, 25 Sep 2010 00:03:02 +0000</pubDate>
		<dc:creator>truman</dc:creator>
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		<description><![CDATA[We sent out our latest ministry update about a week ago via old fashioned mail that shows up in your mailbox. Our email version went out about 30 minutes ago. But in case you aren&#8217;t on either one of those &#8230; <a href="http://trumanandamber.wordpress.com/2010/09/24/ministry-update-5/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=385&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We sent out our latest ministry update about a week ago via old fashioned mail that shows up in your mailbox. Our email version went out about 30 minutes ago. But in case you aren&#8217;t on either one of those lists, and follow our ministry blog, here&#8217;s our latest ministry update.</p>
<p><em>Thank you so much for the prayer and support for our summer. This summer might have been arguably one of the most memorable summers for us as a married couple (other than the summer we got married, of course!) We saw God move in incredible ways in South Africa. He moved in the lives of those we ministered to, in the lives of the students we brought with us, and in our lives. This update is a little longer than usual, but hopefully it helps to give you a clear glimpse into what our summer entailed.</em></p>
<p><em>Thank you again. You played such a vital role in the summer being a success. And as we dive into ministry for the fall semester, we once again covet your many prayers.</em></p>
<p><em>Humbly,</em></p>
<p><em> </em></p>
<p><em>Truman &amp; Amber</em></p>
<p><em>p.s. for a printable version, click </em><a href="http://www.filedropper.com/prayerletter100901"><em>here</em></a></p>
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		<title>Going Where Students Are</title>
		<link>http://trumanandamber.wordpress.com/2010/05/03/going-where-students-are/</link>
		<comments>http://trumanandamber.wordpress.com/2010/05/03/going-where-students-are/#comments</comments>
		<pubDate>Mon, 03 May 2010 22:28:39 +0000</pubDate>
		<dc:creator>truman</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[posted by Truman]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[outreach]]></category>

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		<description><![CDATA[The year was 1951. Bill and Vonette Bright stepped onto the campus of UCLA to fulfill their call in helping to fulfill the Great Commission. They wanted to impact the world, which meant impacting the future leaders of the world, &#8230; <a href="http://trumanandamber.wordpress.com/2010/05/03/going-where-students-are/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trumanandamber.wordpress.com&amp;blog=2051993&amp;post=369&amp;subd=trumanandamber&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://trumanandamber.files.wordpress.com/2010/05/texting.jpg"><img class="aligncenter size-full wp-image-373" title="texting" src="http://trumanandamber.files.wordpress.com/2010/05/texting.jpg?w=372&#038;h=184" alt="" width="372" height="184" /></a></p>
<p>The year was 1951. Bill and Vonette Bright stepped onto the campus of UCLA to fulfill their call in helping to fulfill the Great Commission. They wanted to impact the world, which meant impacting the future leaders of the world, which meant going where the students were &#8211; the college campus.</p>
<p>But &#8220;going where the students are&#8221; is taking on a whole new meaning today. It&#8217;s moved beyond just showing up on campus, and going to the student union, or walking into a greek house. Where are the students? Where are they spending most of their time? What&#8217;s their preferred medium of communication?</p>
<p>I remember when I was a student in the early mid 90&#8242;s, and the excitement of having my first email account. I could communicate with my HS friends all over the US by simply typing a few paragraphs and hitting send. But countless hours were still spent in the dining hall or the student union sitting across the table having face-to-face conversations. By the time my senior rolled around, those hours in the dining hall started to decrease, while hours on the computer and ICQ quickly increased.</p>
<p>But what strikes me most when I think back to those days as a student were the numbers of vendors that would set up tables on the West Mall (the high student traffic area on our campus), compared to how many I saw in recent years. The decrease was drastic. So are vendors deciding not to target college students anymore? Of course not. No, they actually understand the concept of being where the students are.</p>
<p>[A little excerpt from <a href="http://mediapost.com" target="_blank">mediapost.com</a>]</p>
<blockquote><p><strong>Marketing  Where the Students Are</strong>: The &#8220;average&#8221; college student has 87 email  contacts, 146 cell phone contacts and 438 &#8220;friends&#8221; on social networks.  Men tend to have more cell phone contacts and women more &#8220;friends.&#8221;    Marketers have become especially interested in this sphere of influence  of 671 potential consumers around each student.  This is true especially  in social networking where almost 40% of college students have  &#8220;friended&#8221; a brand or product online, double the national average.   The  digital world has many possibilities as college students access more  than 14 screens a day – compared with just over 5 for all adults.   They  prefer text messaging to face to face communication and 83% have  visited a website associated with a TV program they watched.  More than  60% have watched a TV show online through sites like Hulu or Joost  during the past year.   (<a href="http://mediapost.com" target="_blank">mediapost.com</a> February 25, 2010)</p></blockquote>
<p>Marketers get it, and are pouring thousands into effective marketing strategies to reach students. How much more do we need to figure out how to effectively be where students are? We&#8217;re not pushing a product. <a href="http://www.biblegateway.com/passage/?search=2%20corinthians%202:17&amp;version=NIV" target="_blank">(2 Corinthians 2:17</a>) We&#8217;re talking about the gospel. We&#8217;re talking about where these students will spend an eternity. We&#8217;re talking about how they experience life here on earth. A life of freedom in Christ. We&#8217;re talking about impacting souls for generations to come!</p>
<p>One final comment. Check out my friends <a title="Screenagers" href="http://www.hearditonthestreet.com/rich/screenagers/" target="_blank">post</a> on students&#8217; preferred methods of communication.</p>
<p>What do we need to do differently (if anything) for us to continue to be effective in &#8220;helping to fulfill the Great Commission&#8221;? What&#8217;s keeping us from doing those things?</p>
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